Operation Klimahandling
SOCIAL MEDIA CONTENT
Brief
Den Grønne Klimabevægelse (DGSB) wanted a separate identity for a list of demonstrations in front of the different departments of the Danish government. This was to be used on social media platforms (FB and IG).
Challenge
The visual identity had to be recognizable across platforms – and ministries. Each post needed to explain where and when the demonstration took place however, the audience should be able to tell the different demonstrations apart not just by written word.
Solution
The solution was a set of colorful posts in which a stylized version of the routes around Christiansborg in Copenhagen. For every new ministry that is visited, the sphere representing it will lit up in an distinct color.
The stylized map was used as background element on all post cropped in order to work as a decorative element on the page.
Samples of posts
